Sport Rights & Programming

Our Rights

DAZN Group is fast becoming the largest acquirer of sports rights. Our buying power stretches right around the world and deeply into each sport.

We have decades of experience in sports rights and a track record of global multi-year relationships which transform sports. We invest in the sport, not just the rights. This track record has led to relationships as a trusted partner across almost every sport globally.

The driver for our business is exclusive live rights and highlights however, we recognise the importance of and are increasingly investing in impactful original programming.

Data-Driven

Our relationships with rights holders are long term, established through our ability to craft progressive and inclusive partnerships and provide data-led insight to better understand fans and to grow a sport and its fan base.

We know the value – as a digital only broadcaster we track every stream and our data capability means we know our audience better than any legacy broadcaster. Our rights are continually evaluated for effectiveness by our custom algorithms.

Rights holders who sign long term contracts are provided insight into our customer data analysis and additional revenue upside from our industry first Rights Holder Pot revenue sharing mechanism.

DAZN SIGNS BROADCAST DEAL FOR 2019 FIBA BASKETBALL WORLD CUP IN THREE MARKETS

LONDON, 23 August 2019 – DAZN, the world’s first pure-sport live and on-demand sport streaming service, has landed the exclusive… Read More

DAZN HIRES PAUL SEXTON-CHADWICK AS SVP COMMERCIAL PROPOSITIONS

LONDON, 07 August – DAZN, the world’s first pure sport live and on-demand streaming service, has announced today that Paul… Read More

‘The Making Of’: A global outing for DAZN Originals

As the world waits for the start of the Premier League season this weekend, DAZN has unveiled its latest landmark… Read More

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