Sport Rights & Programming

Our Rights

DAZN Group is fast becoming the largest acquirer of sports rights. Our buying power stretches right around the world and deeply into each sport.

We have decades of experience in sports rights and a track record of global multi-year relationships which transform sports. We invest in the sport, not just the rights. This track record has led to relationships as a trusted partner across almost every sport globally.

The driver for our business is exclusive live rights and highlights however, we recognise the importance of and are increasingly investing in impactful original programming.

Data-Driven

Our relationships with rights holders are long term, established through our ability to craft progressive and inclusive partnerships and provide data-led insight to better understand fans and to grow a sport and its fan base.

We know the value – as a digital only broadcaster we track every stream and our data capability means we know our audience better than any legacy broadcaster. Our rights are continually evaluated for effectiveness by our custom algorithms.

Rights holders who sign long term contracts are provided insight into our customer data analysis and additional revenue upside from our industry first Rights Holder Pot revenue sharing mechanism.

BORUSSIA DORTMUND AND DAZN MEDIA TEAM UP FOR ASIA CAMPAIGN

London, 19 November 2019 – The Bundesliga’s Borussia Dortmund has brought in DAZN Media to create a social media campaign… Read More

DAZN GROUP HIRES ANDREW RYAN AS MANAGING DIRECTOR FIBA MEDIA

LONDON, 13 November 2019 – DAZN Group, the digital leader in global sports media and one of the fastest growing… Read More

Virgil van Dijk and Megan Rapinoe named as the best players in the world in the first ever joint Goal 50 awards

• Lionel Messi and Mohamed Salah place 2nd and 3rd in the men’s list • Lucy Bronze and Sam Kerr… Read More