Sport Rights & Programming

Our Rights

DAZN Group is fast becoming the largest acquirer of sports rights. Our buying power stretches right around the world and deeply into each sport.

We have decades of experience in sports rights and a track record of global multi-year relationships which transform sports. We invest in the sport, not just the rights. This track record has led to relationships as a trusted partner across almost every sport globally.

The driver for our business is exclusive live rights and highlights however, we recognise the importance of and are increasingly investing in impactful original programming.


Our relationships with rights holders are long term, established through our ability to craft progressive and inclusive partnerships and provide data-led insight to better understand fans and to grow a sport and its fan base.

We know the value – as a digital only broadcaster we track every stream and our data capability means we know our audience better than any legacy broadcaster. Our rights are continually evaluated for effectiveness by our custom algorithms.

Rights holders who sign long term contracts are provided insight into our customer data analysis and additional revenue upside from our industry first Rights Holder Pot revenue sharing mechanism.

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