Sport Rights & Programming

Our Rights

DAZN Group is fast becoming the largest acquirer of sports rights. Our buying power stretches right around the world and deeply into each sport.

We have decades of experience in sports rights and a track record of global multi-year relationships which transform sports. We invest in the sport, not just the rights. This track record has led to relationships as a trusted partner across almost every sport globally.

The driver for our business is exclusive live rights and highlights however, we recognise the importance of and are increasingly investing in impactful original programming.

Data-Driven

Our relationships with rights holders are long term, established through our ability to craft progressive and inclusive partnerships and provide data-led insight to better understand fans and to grow a sport and its fan base.

We know the value – as a digital only broadcaster we track every stream and our data capability means we know our audience better than any legacy broadcaster. Our rights are continually evaluated for effectiveness by our custom algorithms.

Rights holders who sign long term contracts are provided insight into our customer data analysis and additional revenue upside from our industry first Rights Holder Pot revenue sharing mechanism.

Michael Johnson: Challenging systemic racism in football

Over the past few months, footballers around the world have been taking the knee in a display of solidarity and… Read More

DAZN AND TIKTOK LAUNCH NEW FOOTBALL HUB IN GERMANY

London / Munich, 19 October 2020 – Today, DAZN, a global sports destination platform and TikTok, the leading mobile platform… Read More

JOSHUA VS. PULEV CONFIRMED FOR DECEMBER 12

‘AJ’ faces IBF Mandatory Challenger at The O2 Unified Heavyweight Champion of the World Anthony Joshua OBE will defend his… Read More