Sport Rights & Programming

Our Rights

DAZN Group is fast becoming the largest acquirer of sports rights. Our buying power stretches right around the world and deeply into each sport.

We have decades of experience in sports rights and a track record of global multi-year relationships which transform sports. We invest in the sport, not just the rights. This track record has led to relationships as a trusted partner across almost every sport globally.

The driver for our business is exclusive live rights and highlights however, we recognise the importance of and are increasingly investing in impactful original programming.

Data-Driven

Our relationships with rights holders are long term, established through our ability to craft progressive and inclusive partnerships and provide data-led insight to better understand fans and to grow a sport and its fan base.

We know the value – as a digital only broadcaster we track every stream and our data capability means we know our audience better than any legacy broadcaster. Our rights are continually evaluated for effectiveness by our custom algorithms.

Rights holders who sign long term contracts are provided insight into our customer data analysis and additional revenue upside from our industry first Rights Holder Pot revenue sharing mechanism.

DAZN MEDIA LAUNCHES GLOBAL FOOTBALL PACKAGE TO RIVAL TRADITIONAL SPONSORSHIPS

• DAZN Media has aggregated DAZN Group’s digital football media assets across OTT, Social and VoD for the first time… Read More

DAZN SECURES RIGHTS TO BROADCAST WILDER-FURY REMATCH IN GERMANY, AUSTRIA, SWITZERLAND, SPAIN AND ITALY

• DAZN will broadcast the boxing rematch dubbed "Unfinished Business" between Deontay Wilder and Tyson Fury live from Las Vegas… Read More

The DAZN Network: ‘Learning How to Fail’

“Failure is unavoidable - it’s about how you deal with the failure which counts.” 'The DAZN Network' launched last week… Read More