Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

Meet the Bundesliga ‘crowd DJ’

With the Bundesliga becoming the first major sporting competition to return to action, DAZN’s Andrés Veredas Salazar was the man… Read More

DAZN Names James Rushton As Acting CEO

We are delighted to announce that James Rushton is the Acting CEO of DAZN Group. Rushton was the CEO for… Read More

EHF and EHF Marketing enter new digital era as 10-year partnership with Infront and DAZN officially starts

Digital ecosystem powered by ‘Home of Handball’ content platforms, enhanced streaming service and digitally optimised production and distribution to go… Read More