Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app –

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

Budweiser and DAZN Media kick off Side Hustles campaign with three football stars

London, 25th September 2020 - Today Budweiser, The Official Beer of the English Premier League, and DAZN Media announce the… Read More


• Expanded agreement gives DAZN’s subscribers access to Eurosport 1 HD and Eurosport 2 HD linear channels in five nations.… Read More

DAZN Media and Santander: Bringing young footballers’ stories to life

The profile of women’s football around the world has never been higher and the opportunities it presents for athletes continue… Read More