Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN GROUP POISED FOR FUTURE GROWTH WITH EXCITING CHANGES TO EXECUTIVE LEADERSHIP TEAM

• Shay Segev Leaves FTSE 100 Gambling Group Entain to Join Global Sports Streaming Platform as Co-Chief Executive Officer •… Read More

DAZN UNVEILS STUNNING NEW DOCUMENTARY SERIES ‘CLUB IBIZA: THE SESSIONS’

• Docu-series follows the unique story of an ambitious football club like no other • Featuring an exclusive title track… Read More

DAZN PARTNERS WITH BFBS TO BRING CANELO ALVAREZ VS. CALLUM SMITH TO BRITISH ARMED FORCES OVERSEAS

• BFBS will broadcast DAZN’s coverage of the highly anticipated match-up between Canelo Alvarez and Callum Smith on Dec.19 •… Read More