Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN celebrates International Day of the Girl

This week, DAZN has been celebrating International Day of the Girl and our partnership with global children’s charity, PLAN International.… Read More

John Skipper: “My career has prepared me for this moment”

DAZN Group Executive Chairman, John Skipper headlining Leaders Week London said his career has put him at the centre of… Read More

DAZN and PagerDuty team up for customer-focused tech solutions

DAZN is a platform that is always on for our customers, and reliability is key to delivering a great customer… Read More