Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN EXTENDS PARTNERSHIP WITH THE DFL TO BRING FANS LIVE COVERAGE OF THE BUNDESLIGA

DAZN will stream nine live matches from the regular season and four relegation matches from the Bundesliga and Bundesliga 2… Read More

DAZN TO STREAM THE EPREMIER LEAGUE IN THREE MARKETS

DAZN has acquired media rights to stream the newly launched ePremier League Invitational (ePL) in Canada, Japan and Spain Organised… Read More

DAZN TO LIVE STREAM THE PDC HOME TOUR IN ALL NINE MARKETS

DAZN has acquired live media rights to stream the Professional Darts Corporation (PDC) Home Tour The PDC Home Tour sees… Read More