Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN AND YOUTUBE ENTER GROUNDBREAKING PARTNERSHIP TO BRING UEFA WOMEN’S CHAMPIONS LEAGUE TO FANS AROUND THE WORLD, LIVE AND FOR FREE

• UEFA has selected sports streaming platform DAZN as global broadcaster for the next four seasons and landmark deal with… Read More

DAZN AND MATCHROOM UNVEIL EXCITING NEW ON-AIR TALENT ROSTER

British broadcasting legend Mike Costello and leading presenter Maya Jama amongst fresh line-up for upcoming boxing schedule London, 28th June… Read More

MATCHROOM FIGHT CAMP RETURNS WITH THREE BACK-TO-BACK WEEKENDS AS GAME-CHANGING GLOBAL FIVE-YEAR DEAL WITH DAZN BEGINS IN THE UK

Ground-breaking series returns across July 31, August 7 and August 14 as Matchroom welcome fans to their Brentwood HQ in… Read More