Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN IS THE OFFICIAL PARTNER OF FORMULA 1 TEAM SCUDERIA ALPHATAURI

• YUKI TSUNODA, THE FIRST JAPANESE FORMULA ONE DRIVER IN SEVEN YEARS, BECOMES A DAZN BRAND AMBASSADOR TO PROMOTE THE… Read More

DAZN GROUP ANNOUNCES APPOINTMENT OF KEVIN MAYER AS CHAIRMAN OF THE BOARD

John Skipper to Remain on Board of Directors and Serve as Strategic Adviser LONDON and NEW YORK, March 3, 2021… Read More

CANELO AND SAUNDERS MEET IN UNIFICATION CLASH ON MAY 8

Mexican king to clash with WBO champ for Cinco de Mayo Canelo Alvarez will clash with Billy Joe Saunders in… Read More