Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

Orange and DAZN reach agreement to show the Premier League in commercial premises in Spain

• The new channel “DAZN fútbol” will broadcast live and exclusive coverage of the 2020-21 Premier League season in commercial… Read More

DAZN EXPANDS ORIGINAL CONTENT STRATEGY WITH ICONIC FOOTBALL SERIES ‘YABECCHI STADIUM’

• ‘YABECCHI STADIUM’ IS THE LATEST SERIES TO LAUNCH ON DAZN IN JAPAN AS THE PLATFORM RENEWS ITS FOCUS ON… Read More

RYAN GARCIA VS. LUKE CAMPBELL RESCHEDULED FOR SATURDAY, JAN. 2, 2021 LIVE ON DAZN

LOS ANGELES / LONDON (Nov. 20, 2020): The highly anticipated lightweight showdown between Ryan Garcia (20-0, 17 KOs) and Luke… Read More