Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN LANDS MULTI-PROJECT ORIGINAL CONTENT DEAL WITH BRAZILIAN FOOTBALL ICON, RONALDO, TO LEAD GLOBAL CONTENT SLATE FOR 2021

• DAZN TO TELL THE DEFINITIVE STORY OF RONALDO OVER THREE ORIGINAL CONTENT SERIES TO LAUNCH IN 2021-23 • THE… Read More

DAZN TO DROP LIMITED COLLECTION OF NFTs AHEAD OF CANELO VS. SAUNDERS ON MAY 8

Engaging gamification to be integrated, with exclusive experiences and rewards unlocked based on the outcome of the championship fight LONDON,… Read More

Yamaha and DAZN team up to launch “For The Fans Project” in Japan, a joint project to bring the excitement of sports to more fans

"Remote Cheerer powered by SoundUD", a remote cheering application, to hold a number of events using its new features Yamaha… Read More