Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

MATCHROOM FIGHT CAMP RETURNS WITH THREE BACK-TO-BACK WEEKENDS AS GAME-CHANGING GLOBAL FIVE-YEAR DEAL WITH DAZN BEGINS IN THE UK

Ground-breaking series returns across July 31, August 7 and August 14 as Matchroom welcome fans to their Brentwood HQ in… Read More

IN PARTNERSHIP WITH CANELO AND EDDY REYNOSO, MATCHROOM AND DAZN KICK OFF MEXICO FIGHT SERIES

First event to be headlined by WBC Flyweight ruler Julio Cesar Martinez who will defend his crown on June 26… Read More

DAZN AND MATCHROOM STRIKE GAME-CHANGING FIVE-YEAR GLOBAL DEAL

Sports streaming giant DAZN will be the global home of Matchroom and its world-class, worldwide stable of fighters Matchroom UK… Read More