Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN GROUP READIES BUSINESS FOR LAUNCH OF GLOBAL SERVICE AND RENEWED FOCUS ON ORIGINAL MARKETS

Acting CEO James Rushton Redefines Senior Leadership Team to Align with Business Priorities and Expansion Plans NEW YORK and LONDON,… Read More

DAZN IS THE NEW HOME OF LIVE FOOTBALL IN GERMANY FROM 2021

• 121 out of 138 UEFA Champions League matches to be shown exclusively live on DAZN in Germany for three… Read More

Meet the Bundesliga ‘crowd DJ’

With the Bundesliga becoming the first major sporting competition to return to action, DAZN’s Andrés Veredas Salazar was the man… Read More