Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

BORUSSIA DORTMUND AND DAZN MEDIA TEAM UP FOR ASIA CAMPAIGN

London, 19 November 2019 – The Bundesliga’s Borussia Dortmund has brought in DAZN Media to create a social media campaign… Read More

DAZN GROUP HIRES ANDREW RYAN AS MANAGING DIRECTOR FIBA MEDIA

LONDON, 13 November 2019 – DAZN Group, the digital leader in global sports media and one of the fastest growing… Read More

Virgil van Dijk and Megan Rapinoe named as the best players in the world in the first ever joint Goal 50 awards

• Lionel Messi and Mohamed Salah place 2nd and 3rd in the men’s list • Lucy Bronze and Sam Kerr… Read More