Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

WWE® AND DAZN ANNOUNCE NEW PARTNERSHIP IN GERMANY

London, 3 April, 2020 – WWE (NYSE: WWE) and DAZN, the leading global sports streaming service, today announced a new… Read More

The DAZN Network: ‘Authentic Leadership’

How do you find your own authentic leadership style and what are the benefits? In the second event of our… Read More

DAZN EXPANDING TO MORE THAN 200 COUNTRIES & TERRITORIES

• Canelo Alvarez’s Traditional Cinco De Mayo Weekend Fight on May 2 Marks First Global Event on Leading Sports Streaming… Read More