Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

DAZN MEDIA LAUNCHES GLOBAL FOOTBALL PACKAGE TO RIVAL TRADITIONAL SPONSORSHIPS

• DAZN Media has aggregated DAZN Group’s digital football media assets across OTT, Social and VoD for the first time… Read More

DAZN SECURES RIGHTS TO BROADCAST WILDER-FURY REMATCH IN GERMANY, AUSTRIA, SWITZERLAND, SPAIN AND ITALY

• DAZN will broadcast the boxing rematch dubbed "Unfinished Business" between Deontay Wilder and Tyson Fury live from Las Vegas… Read More

The DAZN Network: ‘Learning How to Fail’

“Failure is unavoidable - it’s about how you deal with the failure which counts.” 'The DAZN Network' launched last week… Read More