Brand and Marketing

DAZN connects with fans through a strong brand, the global reach of our partners and portals, and impactful global ambassador activity. This is underpinned by our data which allows us to know our prospect market and target customers

Brand – DAZN is an established and admired disruptive sports brand  In Germany, we are the market #2 by brand awareness and consideration; in Japan we are the clear market leader.

Partners – We have created meaningful long-term relationships with the largest and most influential  platform operators in the world to ensure DAZN is accessible to  consumers on every major connected platform and device.

Portals – Our reach goes beyond our OTT app through our network of content portals and apps, including the world’s leading soccer website and app – Goal.com.

Ambassadors – Our network of global ambassadors – Cristiano Ronaldo; Neymar and José Mourinho –  are promoting DAZN across all markets unlocking their fan base and providing DAZN greater brand trust.

Michael Johnson: Challenging systemic racism in football

Over the past few months, footballers around the world have been taking the knee in a display of solidarity and… Read More

DAZN AND TIKTOK LAUNCH NEW FOOTBALL HUB IN GERMANY

London / Munich, 19 October 2020 – Today, DAZN, a global sports destination platform and TikTok, the leading mobile platform… Read More

JOSHUA VS. PULEV CONFIRMED FOR DECEMBER 12

‘AJ’ faces IBF Mandatory Challenger at The O2 Unified Heavyweight Champion of the World Anthony Joshua OBE will defend his… Read More