DAZN EXPANDS ORIGINAL CONTENT STRATEGY WITH ICONIC FOOTBALL SERIES ‘YABECCHI STADIUM’

• ‘YABECCHI STADIUM’ IS THE LATEST SERIES TO LAUNCH ON DAZN IN JAPAN AS THE PLATFORM RENEWS ITS FOCUS ON ITS EXISTING MARKETS
• THE SERIES WILL LAUNCH ON DAZN IN JAPAN ON SUNDAY 29th NOVEMBER

TOKYO / LONDON, Nov. 24, 2020 ― DAZN, the world’s leading sport destination, will launch the iconic football entertainment series, ‘Yabecchi Stadium’, in Japan as the platform increases its commitment to original content. The series was unveiled today during a press conference featuring J.League Chairman Mitsuru Murai, and is the first original content to be announced as DAZN continues its focus on its existing markets.

‘Yabecchi Stadium’ will launch on DAZN on Sunday 29th November, featuring weekly J.League news alongside exclusive player insights. It will be hosted by Japanese football’s fan-favourite, Hiroyuki Yabe, who previously led the football phenomenon, ‘Yabecchi F.C.’, on Japanese TV for 18 years.

The series enhances DAZN’s contribution to the growth of Japanese domestic football. DAZN currently streams all domestic J1 League, J2, and J3 matches in Japan and recently extended its rights and content partnership with the J.League until 2028.

‘Yabecchi Stadium’ also adds to the platform’s growing portfolio of original content including; ‘Giants’, a documentary series celebrating Japan’s most successful baseball team, the Yomiuri Giants; ‘The Making Of’, an immersive documentary series reliving the moments that defined the biggest global sporting icons, featuring Cristiano Ronaldo, Neymar Jr., José Mourinho and Marc Marquez; and ‘One Night: Joshua vs. Ruiz’ the retelling of one of the biggest upsets in modern boxing history, co-produced by Sylvester Stallone’s Balboa Productions.

Ed McCarthy, DAZN Chief Operating Officer said: “‘Yabecchi Stadium’ marks the start of a new chapter for original programming on DAZN. In addition to our extensive portfolio of live sport, DAZN will increase its focus on delivering high-quality, original content to sports fans across the world.”

Hiroyuki Yabe commented: “I’m happy to announce that we will start a new football series on DAZN, a must-have service for all football fans nowadays. We will work very closely with football players and J.League clubs to deliver exciting original content for all fans.”