LONDON, 23 August 2019 – DAZN, the world’s first pure-sport live and on-demand sport streaming service, has landed the exclusive rights to this year’s FIBA Basketball World Cup in two markets – Japan and Canada. DAZN has also secured non-exclusive rights to the tournament in Spain.
Hosted by China for the first time, in its 18th edition, this World Cup will be played in eight cities across 5 provinces. Over 16 days there will be 92 games of action-packed basketball, having 32 teams compete for the first time in the history of the tournament. The FIBA Basketball World Cup begins on August 31 with Angola and Serbia tipping off proceedings in Foshan and will conclude in Beijing on September 15.
Laura Louisy, VP Rights Acquisition at DAZN Group, commented on the rights acquisition: “This year’s FIBA Basketball World Cup will be the best yet, and DAZN are thrilled to bring such an exciting tournament to basketball fans across three markets. Having the rights in Japan, Canada and Spain maintains our focus to bring about a fairer and better way to watch the best sport, anytime, on any device.”
FIBA Media, a joint venture between FIBA and DAZN Group was formed in 2016 to oversee the management of sports rights as well as live TV production, broadcast services, data and editorial distribution of FIBA’s basketball events all around the world. The 17-year joint venture (2017-2033) covers major FIBA tournaments including Olympic qualifying tournaments as well as the FIBA Basketball World Cup.