• FIRST GLOBAL DAZN ORIGINALS SERIES WILL TELL THE STORIES OF THE CAREER-DEFINING MATCHES, AS CHOSEN BY FOOTBALL’S GREATEST ICONS; CRISTIANO RONALDO, NEYMAR JR AND JOSÉ MOURINHO
• ‘THE MAKING OF’ TO BE SCREENED ON DAZN, IN ALL NINE MARKETS
• THIS SERIES MARKS THE NEXT STEP IN DAZN’S GLOBAL CONTENT STRATEGY AS IT RAMPS UP ON-PLATFORM ORIGINAL PROGRAMMING
August 1, 2019 – DAZN, the world’s first pure sport streaming service, has announced a landmark interview series, The Making Of, which relives the significant games that helped define football’s greatest modern icons, featuring global superstars Cristiano Ronaldo, Neymar Jr and legendary football manager José Mourinho.
The 9 x 25’ series takes an immersive, in-depth look into their career-defining games. Each superstar re-tells three meaningful matches, revealing the insights of the whole occasion, the emotion of the night and the impact it had on their careers – and their lives. The revealing interviews are accompanied by testimony from other players who took to the pitch that night, including John O’Shea, Rafael Alcántara, Fernando Santos, Roberto Carlos and Julio Cesar, journalists who covered the game and fans who were in the stadium to witness these personal triumphs.
Among the nine celebrated fixtures explored, the series will see Ronaldo relive his famous appearance for Sporting Lisbon against Manchester United in 2003, which charted his rise to becoming one of football’s greatest stars, while Mourinho looks back on his legendary Champions League victory over Manchester United with Porto in 2004, that saw him famously sprint down the touchline at Old Trafford in celebration. Neymar Jr also recounts his stunning performance for Santos against Flamengo in 2011, when he scored that year’s Puskas award-winning goal.
Each episode features exclusive interviews, combining archive footage and user-generated content to bring the event to life. During filming, the players come face-to-face with full size projections of these significant games, producing powerful and compelling imagery that explores the chosen games from the perspective of the athlete.
For the first time, The Making Of will be available on DAZN in all nine markets as part of its burgeoning content strategy that combines original programming alongside premium live and on-demand sport streaming, to take fans closer to the events and athletes that matter most. The Making Of is the first global series produced by DAZN, following MotoGP documentary series In Our Blood, the documentary film Being Mario Götze, three-part documentary series Canelo vs. Rocky and most recently, 40 Days and ABOUT: The story behind the upset of the era, a behind the scenes look at the historic Anthony Joshua vs Ruiz Jr heavyweight title fight.
Grant Best, SVP Original Programming & Content Development, DAZN, said: “Football is a sport full of inspiring stories, powered by super-human emotion, sacrifice and ecstasy. Our access to these global football icons enabled us to intimately spend time re-living what they feel are some of the greatest moments in their football history, from their perspective, which is incredibly powerful, moving and enlightening. Our original content aims to engage fans and bring them closer to the sports they love, which The Making Of captures beautifully.”
James Rushton, Chief Revenue Officer, DAZN Group, said: “In the world of sport, live and non-live content goes hand in hand. Our original programming strategy is about creating iconic content that complements our extensive premium live-sport offering and engages viewers to bring them closer to the sport and athletes they love. It’s about driving engagement, retention and mass brand awareness around the biggest sporting cultural moments. DAZN is changing the way the world sees sport, and we want fans to expect the best sport programmes from us as another reason to get DAZN, alongside show stopping live content.”
The Making Of is a DAZN Originals production in association with Archer’s Mark, a UK-based creative production company, executive produced by Grant Best, SVP Original Programming and Content Development, DAZN, with Toby Burnett as Executive Creative Director, DAZN Creative. The series is directed by Dan Riley and produced by Ian Henderson.