LONDON, 11 July – DAZN, the world’s first pure sport live and on-demand streaming service, has announced today that Fani Sazaklidou has join the company as the global VP Product Design, to shape the platform and customer experience across DAZN and DAZN Media’s brands.

Fani has extensive experience of leading end-to-end customer experience for some of the biggest names in the media tech industries such as Sony PlayStation, BBC and YouView. She was most recently holding the position of Executive Creative & Brand Director at YouView – a connected TV platform and a joint venture between BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva. Fani was integral to the success of the platform leading its overall creative vision. Before that she held the Creative Director role at Sony PlayStation for one of its most successful international IPs, SingStar. During her time there, she developed products, platforms and experiences using cutting edge technology such as Voice, Motion, AR and Virtual worlds.

Fani’s work accolades include some of the most prestigious international awards for quality and innovation (BAFTA, BIMA etc) and in 2017, she was named one of UK’s Top 50 Most Influential People in the Video Content Industry. She has been a member of the Government Policy Advisory Group for the Future of Innovation in Television Technology as well as regularly judging at BAFTA Awards.

Leading a global team of product designers, service designers, copywriters, UX researchers and creative technologists, Fani and her team are paving the way for the next-generation streaming video experience. Using her expertise in gaming, broadcast and new technology, she’ll work closely with the wider DAZN network to re-imagine the way people are enjoying sports. Working on a multitude of devices – including iOS / Android mobile and tablet, responsive web, game consoles, Internet connected TVs, Blu-ray players and set-top boxes – the teams work will be enjoyed by millions of customers globally.

Ben Lavender, Chief Product Officer, commented on the new hire: “It’s great to have such incredible talents like Fani joining DAZN. She brings a breadth of industry knowledge and a great track record in bringing products to life and delivering them to consumers. She’s a real asset to the team and we look forward to seeing the way DAZN shapes in the future.”

Fani expressed her excitement about joining the company: “What attracted me to DAZN is the product’s immense ambition, the speed of scaling around the world and the great team culture. DAZN is a powerhouse and there are not many products in the world that have all the ingredients for success like DAZN has. I’m looking forward to working with the team to build on DAZN’s current success and create the next generation of world-class experiences for the fans.”