- ROCHA APPOINTED EXECUTIVE VICE PRESIDENT OF BRAZIL
- HE WILL LEAD THE STRATEGIC DIRECTION OF THE FAST GROWTH BUSINESS IN ITS NINTH MARKET
- DAZN IS THE NEW HOME OF COPA SUDAMERICANA, SERIE A AND LIGUE 1 WITH MORE RIGHTS TO BE CONFIRMED BEFORE LAUNCH
London, 16 April 2019 – DAZN, the first global pure-sport live and on-demand streaming service, has announced today that Bruno Rocha will lead the business in Brazil as Executive Vice President, Revenue.
In this leadership role, Rocha assumes overall responsibility for overseeing the launch and strategic growth of the revolutionary sport streaming service in the market, building the brand with fans, partners and rights holders.
DAZN is the new home of Copa Sudamericana, Serie A and Ligue 1 in Brazil, with additional premium rights including the Supercoppa Italiana, FA Cup and WTA. The product will officially launch in a few weeks’ time, when all details will be confirmed, including the price and full multi-sport lineup.
Rocha takes up the role after serving as Chief Commercial Officer for Perform Content, the B2B division of DAZN Group, where he has led partnerships with some of the largest rights holders in global sport, including the WTA, FIBA, CONMEBOL and the NFL. Prior to Perform, Rocha was at the NBA where he worked on business development initiatives across Latin American markets.
His appointment comes at a landmark moment for DAZN, as it prepares to launch in its ninth market, Brazil. DAZN first launched in Japan, Germany, Austria and Switzerland in 2016, adding Canada in 2017 and launching in Italy and the U.S. in 2018. Spain went live this year.
Rocha, said: “I am thrilled to take up this leadership role at DAZN at a significant moment for sports broadcasting, which is undergoing a major global transformation. It’s no different in Brazil, where consumers are fast adopting the opportunity to watch their favourite content, wherever and whenever they want. We are excited to bring fans a new, personalized and intuitive way to watch their favourite sports on all screens.”
James Rushton, Chief Revenue Officer at DAZN said: “Bruno brings outstanding experience of the sports broadcasting business, having negotiated and led key sports rights initiatives at an international level, as well as in South America. His expertise and leadership will be essential in our journey as we work to quickly establish and grow in a country that is passionate about watching sport.”
Visit www.dazn.com for more information about DAZN’s launch in Brazil.