DAZN MEDIA UNVEILS ‘DAZN DYNAMICS’; MARKET’S FIRST DYNAMIC SPORTS CREATIVE SUITE FOR BRANDS

  • DAZN MEDIA LAUNCHES ITS FIRST PROPOSITION UNDER THE NEW BUSINESS ENTITY.
  • DAZN DYNAMICS HELPS BRANDS TO BUILD CREDIBILITY AMONG SPORTS FANS THROUGH THEIR DIGITAL ADVERTISING, USING REAL-TIME SPORTS DATA.
  • THE MULTIMEDIA CREATIVES PRODUCED BY DAZN MEDIA INCLUDE CROSS DEVICE DISPLAY ADS, VIDEO AND DIGITAL OUT OF HOME FORMATS.

LONDON, 24 April 2019 – DAZN Media, the global media partnerships, sponsorship and advertising entity of DAZN Group, has unveiled today, in association with integrated advertising platform, Adform, and Opta, its innovative suite of dynamic creative assets for brands, ‘DAZN Dynamics’, the first proposition since the new business entity was launched in March this year.

DAZN Dynamics is the first complete suite of its kind to come to market, enabling brands to engage meaningfully with sport fans across multiple sports and data points through their digital advertising. Powered by Opta, the suite incorporates accurate, detailed real-time sports data and live scores, as well as innovative in-play visualisations, into a range of digital ad formats to help brands build credibility with specific sports, competitions, teams or players.

The multimedia creatives produced by DAZN Media include cross device display adverts, video and digital out of home formats. Each format is available to be customised for this year’s biggest sporting events including the Cricket World Cup, Women’s FIFA World Cup and the Rugby World Cup as well as Formula 1, UEFA Champions League, Wimbledon, The Ashes and The British Open.

David Winstone, Head of Trading, DAZN Media said: “We’ve seen from earlier testing that by making an ad creative contextually relevant and informative you can drive user engagement. DAZN’s proposition is to change the way that fans see sport and in Media, we believe we have the tools to evolve the way that brands engage with fans – this suite is just the latest example of a much wider resource we have to deliver on that.”

David Hillier, Senior Director, Creative Solutions and Innovation, Adform said: “The use of data in creative is now offering up a wealth of opportunities to advertisers, in bringing real-time significance and creative sentience to ads. Adform has invested a lot into building out the most varied collection of dynamic creative tools and we are hugely excited about this unique partnership with DAZN and the use of their industry-leading Opta data”