- THE CAMPAIGN MARKS THE LAUNCH OF THE AFFORDABLE AND ACCESSIBLE LIVE AND ON-DEMAND SPORT STREAMING SERVICE IN SPAIN
- BOLD CREATIVE THAT REVEALS THE ATHLETE’S PERSPECTIVE TO RUN ACROSS TV, RADIO, DIGITAL, PRINT AND OUTDOOR
- CAMPAIGN PROMOTES START OF NEW MOTOGP SEASON EXCLUSIVE ON DAZN
MADRID, 1 March 2019 – DAZN, the first global pure-sport live and on-demand streaming service has launched a nationwide marketing campaign in Spain. Themed ‘Raw Sport’, it celebrates the start of the new MotoGP season that will air exclusively on the revolutionary service that launched in the country this week.
The campaign takes fans closer to the sport they love by stripping away the gloss to focus on the sounds and sights usually reserved for athletes. Featuring footage from DAZN’s content in Spain, including MotoGP, Premier League and Golden Boy boxing, the TV ad is purposefully choppy, raw and discordant, to feel more like the athlete’s view than that of spectators. The campaign captures a gritty, unsanitised perspective of what it really takes to be a champion, featuring some of the biggest names in sport as they prepare, compete and react to defining moments.
DAZN went live in Spain this week for just €4.99 per month, with the first month free and no long-term contract. The campaign reflects the values of DAZN which brings sport back to fans with an affordable and accessible service. DAZN shows multiple live events at any one time, on nearly every device. It’s a new, flexible way to watch every single moment, anywhere, free from expensive and lengthy pay TV contracts.
Johnny Devitt, Chief Marketing Officer, DAZN, said: “Sport is about more than winning and losing, it’s about the struggle and personal determination to make it, and that’s what we wanted to capture in this campaign. ‘Raw Sport’ reveals the gritty essence of sport, which takes us closer to the action.
“Our campaign focuses on the things the cameras usually shy away from and the visceral sounds only the athletes get to hear: in the changing room, on the pitch, in the moment. MotoGP is at the heart of our offering in Spain, and we’re embracing the same bold and brave attitude of these riders. We’re not just announcing a new season of racing, we’re announcing a new and better way for fans to watch the sport they love”.
The campaign will run across TV channels including Telecinco, Antena 3 and Gol, radio stations including Cope, RAC1, Marca and Ser, print titles including Marca, AS, Mundo Deportivo, on social media with Facebook, Instagram and YouTube and out of home with JC Decaux at prominent sites in Madrid, Barcelona and other major cities.
Launching in Spain is the next step in the global expansion of DAZN, now available in eight countries after launching in Japan, Germany, Austria and Switzerland in 2016, Canada in 2017 and Italy and the U.S. in 2018. The service is currently streaming on social media in Brazil before launching officially in the coming months.