- DAZN CELEBRATES MOTOGP IN SPAIN WITH THREE PART EPISODIC SERIES FEATURING SPANISH MOTOGP CHAMPIONS ALEX CRIVILLÉ, JORGE LORENZO AND MARC MÁRQUEZ
- IN OUR BLOOD TO BE SCREENED ON DAZN AND FREE-TO-AIR
- DAZN TO ANNOUNCE ADDITIONAL DETAILS AROUND ITS OFFERING IN SPAIN ON FEBRUARY 27 IN MADRID WITH EVP VERONICA DIQUATTRO
March 12, 2019 – DAZN, world’s first pure sport streaming services, has announced a three-part episodic original In Our Blood (Lo llevamos en la sangre), in association with Dorna, that celebrates the tradition of great Spanish MotoGP riders and marks the beginning of the new MotoGP season. Each episode will be screened on DAZN, DAZN Spain Facebook page, DAZN Spain YouTube channel, and terrestrial free-to-air channel TV3.
Directed by Cannes Lion award winning director Pedro García-Mejía, the series explores Spain’s passion for MotoGP through the generations, by telling the stories of Spanish MotoGP World Champions Àlex Crivillé, Jorge Lorenzo and Marc Márquez.
In Our Blood is the third original series produced by DAZN, following the documentary film Being Mario Götze and three-part follow documentary series Canelo vs. Rocky, as part of its burgeoning content strategy that combines original programming alongside premium live and on-demand sport streaming to take fans closer to the events and athletes that matter most.
Episode 1, filmed in Seva Spain, brings Àlex Crivillé back to the Barcelona-Catalunya Circuit in Montmeló Spain where he became the 1999 MotoGP Championship and paved the way for future generations of aspiring Spanish champions.
Episode 2, filmed at Jorge Lorenzo’s residence city Lugano Switzerland, gives viewers personal, unfiltered insights from him about his childhood and the 2010 season where he won the MotoGP Championship against his fellow Spaniard Marc Márquez.
Episode 3, filmed at Marc Márquez’s bike shop in Cervera Spain, dives into his childhood, his family support and key moments in his career that made him a five-time MotoGP Champion at only the age of 25.
Veronica Diquattro, EVP Revenue, Southern Europe, DAZN, said: “MotoGP success and Spain are synonymous. Spain has some of the best riders, fans and circuits in the world. We’re thrilled to release In Our Blood celebrating this rich MotoGP history as our new sport streaming service launches in Spain with exclusive rights to every moment of MotoGP.”
Grant Best, SVP Original Programming & Content Development, DAZN, said: “There is a real appetite for real and raw story telling in sports right now. In addition to the live action sport fans consume, they also want to connect and be as close as they can to the athletes. That’s what we’re trying to achieve with DAZN Originals. “
Marc Márquez, five-time MotoGP World Champion and DAZN brand ambassador, said:
The motorsport is my devotion since I was a child. My family were fond of motorsport and they helped me in everything. Spain have some World Champions and in our country you can feel the passion for MotoGP, that passion helped me when I started, I could train in good circuits, with a team supporting me, and it was the key in my beginnings. Even if I didn’t become a professional rider, I would probably end up doing something related to this sport. Riding is in my blood.”
Àlex Crivillé, Spanish MotoGP Champion, said: “One of my proudest moments in my career is winning the 1999 MotoGP Championship for my country. Racing is in our DNA and Spaniards rally for their riders. It was exciting to take part of DAZN’s In Our Blood series and relive my MotoGP career highlights in the 80’s and 90’s.”
Jorge Lorenzo, three-time Spanish MotoGP Champion, said: “I’ve had many ups and downs in my motorsports career and have raced against some of the most talented riders. Every time I think about quitting this sport, my passion for riding prevails. Telling my story in In Our Blood reassured my commitment to this sport and I look forward to competing with Marc Márquez as teammates this season.”
In Our Blood is a DAZN Originals production in association with Minded Factory, a Spain-based creative production company, Line Producer Johanna Horn and executive producer David Barrera. For DAZN, the executive producer is Grant Best, SVP Original Programming and the producer is Simon Spender.