- ONE-YEAR DEAL INCLUDES COPA SUDAMERICANA AND SERIE A TIM MATCHES
- ALL FIXTURES TO BE SHOWN IN FULL ON DAZN WHEN THE SERVICE GOES LIVE
- PARTNERSHIP FORMS PART OF DAZN ENTRANCE STRATEGY FOR BRAZIL
SÃO PAULO, 8 February 2019 – DAZN, the global sports broadcaster, has reached an agreement with Rede TV to show select Copa Sudamericana and Serie A TIM games on free to air TV in Brazil.
Under the one year sub-licensing agreement, Rede TV will show one match from each round of the Copa Sudamericana, and one match every week from Italy’s Serie A TIM. The coverage will carry DAZN branding to build awareness of service that launches in Brazil in the next few weeks.
The free-to-air partnership begins with Corinthians vs. Racing Club in the first round of the Copa Sudamericana on 14 February, with the second leg to be held on 27 February.
Rede TV’s coverage will continue throughout the tournament, including the second stage, round of 16, and quarterfinals where the FTA broadcaster will have third pick of a Brazilian team, as well as non-live broadcast rights to the semi-final and final.
Johnny Devitt, Chief Marketing Officer at DAZN, said: “This is an important and strategic partnership that will mean millions of football fans will be able to see some their favourite teams and players for free. At the same time, the partnership will build the brand profile of DAZN in households across the nation as the destination to watch all of the action. We are hugely excited for the Copa Sudamericana to get underway as teams across South America battle it out to lift the prestigious trophy.”
Franz Vacek, superintendent of Journalism, Sports and Digital of RedeTV !, highlights the importance of expanding the coverage of sport on the broadcaster. “Once again, RedeTV! innovates by making a partnership between an open television and a streaming service. With the arrival of the South American and the Italian League, in addition to the Premier League, the station consolidates today as one of the main players in the area. It is a milestone in my management at the forefront of Sport and a satisfaction to be able to offer the best football in the world to our public.”