BRAZIL’S SOCIAL MEDIA INFLUNCERS ‘DESIMPEDIDOS’ TAKE OVER FOOTBALL COVERAGE ON DAZN

  • DESIMPEDIDOS WILL PRESENT DAZN’S FULL COVERAGE OF SERIE A TIM AND LIGUE 1 MATCHES IN FEBRUARY
  • THEY WILL PROVIDE ON-SCREEN PRE, HALF-TIME AND FULL-TIME ANALYSIS AND IN-GAME COMMENTARY FOR DAZN’S FREE-TO-AIR COVERAGE ON FACEBOOK AND YOUTUBE
  • THE DESIMPEDIDOS TAKE OVER STARTS WITH PSG V BORDEAUX THIS SATURDAY, 9TH FEBRUARY

SÃO PAULO,  February 8 – DAZN, global sport broadcaster, has announced an exciting partnership with Brazil’s biggest football influencers Desimpedidos that will see them take over presenting and commentary duties for live football matches.

The collective of football fanatics, with a combined social media following of more than 15 million fans, will present DAZN’s coverage of Serie A and Ligue 1 matches throughout February.

For the first fixture this Saturday 9th February, Desimpedidos’s Fred (@fred), Bolivia (@boliviazica) and Chicungunha (@ochicungunha) will take over PSG v Bordeaux, bringing their unique brand of in-game commentary and pre, halftime and full time analysis. The match will be broadcast on DAZN’s Facebook and YouTube channels in Brazil.

Johnny Devitt, Chief Marketing Officer at DAZN, said: “Desimpedidos are taking over! We love what they do, and so do the millions of their followers. Putting them in charge of presenting and commentary duties will bring an exciting and unpredictable flavour to our coverage and instantly builds our brand with fans.”

The news extends DAZN’s successful partnership that has seen Desimpedidos create original social media content around its live football coverage.

The full list of fixtures that Desimpedidos will present on DAZN include:

Saturday, February 9

PSG v Bordeaux

Sunday, February 24

Milan v Empoli

Sunday, March 3

Napoli v Juventus