DAZN APPOINTS THOMAS DE BUHR TO LEAD THE SPORT STREAMING SERVICE IN GERMANY, AUSTRIA AND SWITZERLAND

  • THOMAS DE BUHR JOINS DAZN AFTER FOUR YEARS AS MANAGING DIRECTOR OF TWITTER IN GERMANY
  • DE BUHR MADE EXECUTIVE VICE PRESIDENT REVENUE

London / Munich, 25 June 2018 – DAZN, the live and on demand sport streaming service has appointed Thomas de Buhr to lead the business in Germany, Austria and Switzerland (DACH). De Buhr, the former MD of Twitter in Germany joins DAZN as Executive Vice President Revenue in a newly created role to lead its next phase of growth in what is set to be a pivotal year for one of its most important markets.

De Buhr will be responsible for leading DAZN’s marketing and commercial teams in DACH, with key areas of focus including driving brand awareness and the delivery of strategic partnerships. The appointment comes ahead of the biggest year yet for the company, which will broadcast both the UEFA Champions League and UEFA Europa League in the region for the first time next season, in a three-year deal.

De Buhr joins DAZN after successful tenures at tech giants Twitter and Google, having grown both user numbers and revenue at the former. Before this, de Buhr held a leadership positions at ProSiebenSat.1, RTL Group and Mars Inc. He is the latest in a succession of high profile executive appointments at both DAZN and Perform Group. Last month, former ESPN President John Skipper joined Perform as Executive Chairman ahead of the company’s US launch this summer.

An avid Bayern Munich fan, de Buhr’s personal interest in sport and professional success in tech and broadcasting makes him ideally suited to shape and grow DAZN’s burgeoning presence in DACH. As a core member of the global leadership team, de Buhr will report into DAZN CEO James Rushton.

Rushton, said: “We are delighted to welcome Thomas to DAZN. He is energetic, engaging and has a wealth of valuable experience. DAZN has quickly established itself in the DACH region, and the addition of Thomas in this key leadership position will help us take the business to the next level. It is an exciting time for DAZN with the addition of UEFA Champions League and UEFA Europa League from next season, and we look forward to Thomas making his mark on the business.”

Speaking of his appointment, de Buhr said: “I’m thrilled to join DAZN. The team have achieved incredible things in just 18 months since launch and 2018 is set to be the biggest and boldest yet. I’m a huge sports fan so the opportunity to mix my passion into my work was very appealing. I’m looking forward to working with teams to deliver innovative partnerships, brave brand-led marketing and ultimately expanding the subscriber base in DACH.