It’s that time of year when we’d normally be admiring the latest devices at the consumer electronics show, IFA in Berlin. However, innovation is often born out of adversity and today’s virtual experience ‘Life Unstoppable’ from Samsung showed it’s still possible to make an impact with impressive yet virtual product launches.
DAZN teamed up with Samsung to showcase its 2020 product portfolio with a polished and inspiring virtual experience that brought their brand new devices to life. Our very own Chief Subscription Officer, Ben King was invited to help unveil their latest outdoor TV ‘The Terrace’.
Speaking during the virtual experience, Ben said: “It’s been a challenging year for sports. Now it is back on our screens, but there’s one thing missing – and that’s the fans in stadiums, which makes watching at home more important than ever.”
“So, DAZN is delighted to be available on the ultimate outdoor sports viewing experience – The Terrace. Meaning you can recreate that live stadium atmosphere in your garden, and in pristine picture quality.”
For the past four years, Samsung and DAZN have been working together to enhance the sport viewing experience – bringing fans at home the best live sport on the biggest and highest quality screens, across mobile, tablet, laptop and TV.
Now DAZN and Samsung are partnering on further integrations and innovations to better the fan experience.
Ben continued: “We have a very simple philosophy at DAZN, which is to make sport easier to find, quicker to access and better to watch. Working with Samsung makes this a reality.
“We’ve collaborated on smart integrations that make it even easier for fans to discover and enjoy great content. By feeding live fixtures data directly into Samsung’s Universal Guide, we’ve made it easier for customers to discover the sport they love and instantly get into the action.”
“With the launch of The Terrace, we’re looking forward to continuing our innovation with Samsung to create even better sport viewing experiences together,” King added.
Check out Ben’s presentation in full.
DAZN partners with global leaders who build the devices we are watched on (like Samsung), the networks we transmit over and the payment methods for our subscribers, to deliver simpler, more intuitive and more satisfying experiences.
We know that by meeting the needs of the consumer, these partnerships drive hundreds of millions of dollars in incremental revenue.
You will see DAZN investing in even more in smart, mutually-beneficial collaborations with partners in the coming months and years.