International Women’s Day is recognised as a universal celebration of women across the world, and at DAZN today serves to highlight the fantastic work internal female employees are doing.
To celebrate, we welcomed employees and partners to join us for a special event, focusing on how sport has the ability to empower women across the globe. We were thrilled to host a Q&A with prominent journalist and editor of Television Business International (TBI) magazine Manori Ravindran, as she spoke with former Team GB fencer and Commonwealth gold medallist Claire Bennett.
Taking to the stage, Claire began talking about the current climate for women in the sporting world:
“Women’s voices in sport have to be heard, because if we aren’t heard then we aren’t visible. It is about getting businesses to back women in sport, but how do we do that? Well businesses can make a real difference not just at an elite level but also at a grass roots level. There is a real opportunity because we’re in a golden moment in women’s sport, it’s a real opportunity to get people talking, feel really engaged and be part of this growing movement.”
Claire was then asked about how DAZN, and similar companies, can raise the profile of rights holders in women’s sport:
“I think it’s about promoting women’s sport, making it exciting and promoting the best practice we’ve seen in women’s sport so far. For example, the women’s rugby world cup was amazing. The commentary was really rich and insightful, it was great to see the professional side of women’s sport and trying to make it as compelling and exciting as possible.”
Picking up on Claire’s successful stint at the top of elite sport, Manori then asked whether she feels there’s been any professional changes for women in sport over the last couple of years:
“Massively, there’s a massive growth in sport as a whole in the last eight or so years. In order to make a difference there needs to be more volume and more quality coverage. There is a global movement for supporting women’s sport and the impact it has made.
“When I was fencing and training towards London 2012, you wouldn’t really put role models and female athletes together. I felt that even though I wasn’t very high profile because I didn’t come from a very high-profile sport, I felt huge responsibility to lead by example and inspire girls and boys to get active.
“It was a great honour and privilege to fence for my country and use the platform I had to make a difference and begin to change the landscape of women’s sport forever. For example, it’s great to see role models like Andy Murray speaking out when faced with gender biases.”
Also present for the event was Lucy Hawkes from Plan International, DAZN’s chosen charity partner, to give those attending an insight into the fantastic work the charity does. The humanitarian organisation, which works in 71 countries across the world, helps to advance children’s rights and equality for girls through empowerment through sport.
— Manori (@manori_r) March 8, 2019