Hundreds of excited journalists and fans packed into the Maddison Square Garden press conference as Eric Gomez, Golden Boy Promotions President, and DAZN Executive Chairman John Skipper announced a ground-breaking deal with Saul ‘Canelo’ Alvarez, ushering in a new era of boxing.
The five-year deal, worth a minimum of £365million according to press reports, will see Canelo’s next 11 fights streamed exclusively on DAZN, with Golden Boy Promotions putting on up to 10 high-calibre fight nights per year.
Eric Gomez, Golden Boy Promotions President, took to the stage first to reveal the deal to boxing fans across the world: “We at Golden Boy Promotions have taken a major step forward to adapt to this change by signing this historic partnership with the leader of sports streaming DAZN.
“This is a direct and unprecedented partnership between two major global companies in the sport, Golden Boy Promotions and DAZN. As a Golden Boy fighter, Canelo became the undisputed pay-per-view king. Canelo is starting a new era in the sport by having his next 11 fights on this amazing platform. We are committed to making this sport as accessible and affordable as possible for all the fans.”
Journalists hastily scribbled down the words that became headlines across the globe. John Skipper, DAZN Executive Chairman, followed Eric to the stage to give further comments on the breaking news.
“Today represents a major shift in OTT sports content. Until now, fans haven’t received the value from these platforms that they deserve. DAZN is here to completely change that. During the course of this deal, five years and the next 11 Canelo fights, DAZN will return premiere boxing matches to fight fans for a reasonable, affordable subscription price, and we will build a robust subscription base off of the demonstrated existing demand for these fights.”
“Adding this partnership with Golden Boy and its quality roster of fighters to our Matchroom deal gives us a year-long schedule of premium events for boxing fans. We add our Bellator, Combate MMA fights, and our World Boxing Super Series dates to provide a superior and affordable annual offering for fight fans.”
Credit: Amanda Westcott / DAZN
As John Skipper exited the stage, a DAZN promo began playing, adding to the increasing hype in the room. Banners of the Mexican fighter and his opponent Fielding surrounded the Colosseum-esque Hulu Theatre. With intros from Matchroom’s Eddie Hearn, and trainers from both corners, the two warriors strutted out with gleaming belts fashioned around their shoulders.
Finally, he rose. The moment and reason the crowd were all present, Saul ‘Canelo’ Alvarez took to the stage for the first time since the deal was announced. A pocket of hardcore Canelo fans erupted in delight as the king of pay-per-view took centre stage.
“I’ve always said, when one door closes, another door opens. And we’re very happy with this new alliance that we’ve made with DAZN. Forget about the prices, the amount of money we’re making. The most important thing is that fans can enjoy this fight at a very low price. Thank you very much DAZN and Golden Boy, I’m very happy.
“For me it’s a challenge. It’s a new challenge to move up a division. We know the challenge we have in front of us and we’re going to train real hard to enter the history of Mexican boxing. Thank you to Golden Boy, thank you to DAZN, my team and my family.”
Fans burst into floods of excitement for the Mexican superstar as Eric Gomez, Golden Boy Promotions President, concluded what was a world shattering press conference.
To read the full press release about the deal, including thoughts from Golden Boy Promotions CEO Oscar De La Hoya, click here.