- LIVE AND ON DEMAND SPORT OTT SERVICE DAZN TO SCREEN 22 BELLATOR MMA EVENTS PER YEAR IN SEVEN MARKETS WORLDWIDE
LONDON, 26 June – Bellator, a leading global combat sports franchise owned by Viacom, and DAZN, the live and on demand sport streaming service, part of Perform Group, today announced a landmark multi-year global distribution agreement.
The nine-figure global deal will see 22 Bellator fights streamed live and on demand every year on DAZN. All the fights be will available in every country where DAZN is available, which includes Germany, Austria, Switzerland, Japan, Canada and, from this summer, the U.S. and Italy. Fans can watch DAZN anytime, anywhere, with a one-month free trial, an affordable subscription and no long-term contract.
“The exciting new partnership with DAZN is a game-changer for Bellator,” said Bellator President Scott Coker. “The investment will enable us to continue expanding our roster with free agents that make sense, so we can put on PPV-worthy fight cards that fans want to see. Plus, on DAZN’s worldwide platform, our fights will be seen live for the first time to new audiences around the globe.”
“Our multi-year streaming partnership with Bellator is a significant step in the development of DAZN and our fight sports offering. As the new destination for Bellator fans to watch all the action, it’s our aim to grow the popularity of the sport on the world stage, said DAZN CEO James Rushton. “With the combination of this investment in Bellator and our recent announcement to bring more than 30 nights of boxing to the platform annually, DAZN is a must-have for fight fans across all our markets,”Rushton continued.
The global agreement with Bellator follows Perform Group and Matchroom Boxing’s $1bn joint venture to create Matchroom Boxing USA. DAZN will be the exclusive broadcast partner for the JV, screening over 30 fight nights a year, and featuring some of the sport’s biggest stars at the best venues.
The deal begins with an epic event on Saturday, Sept. 29 from SAP Center in San Jose. The card features a highly anticipated middleweight title fight pitting Gegard Mousasi (44-6-2) against Rory MacDonald(20-4), who is moving up a weight class for a title shot against the 185-pound champ, along with the fourth fight in the legendary rivalry between Quinton “Rampage” Jackson (37-13) and Wanderlei Silva(35-13).
Also included on Sept. 29, will be the opening fight of Bellator’s first-ever Welterweight World Grand Prix, which will feature eight of the best welterweight fighters on the planet. The Bellator Welterweight World Grand Prix will be a major component of the first year of the multi-year agreement between Bellator and DAZN.
Together, the investment in Bellator and Matchroom Boxing USA will reignite fans’ passion for combat sports and engage a new generation of fight fans.Backed by Access Industries, Perform Group is changing the world of sport for fans.