April 13, 2018 – Toronto, Canada
DAZN and Sid Lee want to bring Canadian soccer fans closer to the action. As a broadcast provider for La Liga, Serie A and Ligue 1 (some of Europe’s biggest soccer leagues) in Canada, DAZN’s “Quest for Greatness” campaign platform allows fans unprecedented access to the game they love.
“As a highly social brand, we found a partner in Sid Lee that had the capabilities in strategic planning, in-house data analysis, as well as social content that will keep us agile in the market,” says Nick Fowden, DAZN’s SVP Marketing for North America. “Their credentials and knowledge in the sports arena has made for a great collaborative partner for us since launching last year.”
The fully integrated “Rise to Greatness” national campaign and cross channel plan developed by Sid Lee includes digital, video, social, search, CRM, and out of home activations. The unique “Quest for Greatness” contest is designed to deliver on DAZN’s brand promise of bringing fans closer to the game, and will be complimented by campaign tactics announcing DAZN’s position as a leading provider of European soccer in Canada.
“DAZN is a brand that shows endless possibilities. Their forward-thinking approach to sports entertainment has allowed us to create unique branded campaigns in both the digital and physical space,” adds Jeff Da Silva, Executive Creative Director, Sid Lee. “Collaborating on several fan-centric activations since August last year, we’ve been able to connect with fans through new and innovative technology but also deepen our knowledge of how Canadians consume sports.”
Click here for the YouTube link of the 15-second TV spot to be aired nationally.
DAZN is also a key player in Sid Lee’s growing digital and social content capabilities, which handles all of the community management and agile content creation as part of our growing studio offering locally.
Agency partners for this campaign include Essence for media planning and buying and with Hill + Knowlton Strategies for media and fan relations.
“Quest for Greatness” Contest Details:
Quest for Greatness: http://daznquest.com/
In Market: April 9 – 23, 2018
A unique soccer trivia game allowing Canadian soccer fans a chance to a win a trip to Spain to experience El Clásico’, the fiercest bi-annual rival game between FC Barcelona and Real Madrid. The contest simulates the relegation format of European soccer where entrants must successfully answer questions at each stage to advance to the next round. After entrants complete all three stages they will be automatically entered to win two tickets to El Clásico’ airfare and spending money. Additional prizing is also available in the form of exclusive prize packs and annual DAZN subscriptions.