• Foroni joins the live and on-demand sport streaming service as VP Operations, Programming and Content in Italy
• He will oversee editorial output for DAZN Italy that will show hundreds of Serie A and Serie B matches exclusively from the 2018/19 season
DAZN, part of Perform Group, has announced today that Marco Foroni is joining the live and on-demand sport streaming service to oversee the editorial and creative direction of its extensive sport coverage in Italy. Foroni starts with immediate effect as VP Operations, Programming and Content, and based in Milan, will have overall editorial responsibility for DAZN’s multi-sport coverage.
From this summer in Italy, DAZN will screen 114 Serie A matches a season exclusively, including the prestigious Saturday night matches, and all 472 Serie B matches including 428 exclusively. More rights will be announced soon, with DAZN set to launch as a multi-sport offering for €9.99 a month, and no long-term contract.
A seasoned industry professional, Foroni was previously Head of Fox Sports Italy where he oversaw editorial, production, programming and rights acquisition. Foroni is a well-known personality in Italy, having presented UEFA Champions League coverage for Mediaset over six seasons. Before this, at Sky Sports Italy he commentated on the 2006 and 2010 FIFA World Cups and major football leagues including the Premier League, La Liga and the UEFA Champions League.
Speaking of his appointment, Foroni said: “I’m excited to be joining something special that will forever change the way fans watch sport for the better. It’s an honour to be on board for launch. DAZN will be a gamechanger for how people watch sport in Italy – with an accessible and affordable service – that puts quality, new ideas and fans first.”
Jacopo Tonoli, Chief Commercial Officer at DAZN, said: “It gives me great pleasure to confirm that Marco is joining the dream team at DAZN. He brings with him a wealth of experience, exception editorial integrity and is hugely respected within the football and wider sport industry. DAZN continues to go from strength to strength as we prepare to bring sport to fans in a flexible, modern and affordable way.”
The news of Foroni’s appointment follows that of Veronica Diquattro who joins DAZN as EVP Revenue to lead the business in Italy. Diquattro comes to DAZN from Spotify where she ran the music streaming service in 16 countries as MD for Southern and Eastern Europe.