- Diquattro joins DAZN from Spotify where she was Managing Director for Southern and Eastern Europe
- Heads up DAZN Italy in leadership role of Executive Vice President, Revenue reporting into CEO James Rushton
Milan and London, 5 July 2018 – DAZN, the first global pure-sport, live and on-demand streaming service has today announced the appointment of Veronica Diquattro to lead the latest addition to its rapidly growing business, DAZN Italy.
Diquattro joins DAZN as Executive Vice President, Revenue from Spotify where she was Managing Director, Southern and Eastern Europe responsible for driving its strategic direction and growth in 16 countries. In her new role, Diquattro will work to establish DAZN in the market with fans and partners as one of the country’s leading sport broadcasters, for what will be a game-changing year for sport streaming.
DAZN recently announced its entry into the Italian market after securing exclusive multi-platform broadcast rights for Serie A and Serie B over three seasons. Starting from 2018/19, DAZN will show 114 Serie A matches a season, including Saturday night matches, and all 472 Serie B matches including 428 exclusively. More premium rights will be confirmed soon, with DAZN due to go live this summer with a full multi-sport offering for €9.99 a month and no long-term contract.
James Rushton, CEO, DAZN said: “We are thrilled to welcome Veronica to lead our burgeoning sport streaming business in Italy for what will be a breakout year as we rapidly expand there and around the world. We’re leading the charge to give sport fans a better and fairer way to watch their favourite teams and stars on any device, doing for sport what Spotify has done for music, so Veronica’s experience will be invaluable. She is hugely talented and a great cultural fit for DAZN, with a shared vision for doing things differently. Veronica will play a crucial role in shaping the next chapter of our growth story.”
Commenting on her appointment Diquattro said: “DAZN is turning the sport broadcasting business on its head by putting fans in control of what, when, how and where they watch with an affordable and accessible service tailor-made for today’s modern viewing habits. The premium sport content and intuitive best-in-class technology will appeal to both current and potential sport subscribers; Italian fans are ready for a new and dynamic way to watch and I’m delighted to be heading up the team to lead the change.”
Before her role as MD of Southern and Eastern Europe at Spotify, she was its Director of Markets Strategy and Operations and oversaw the successful launch of Spotify in Italy. Prior to Spotify, based in Dublin, she was at Google in charge of launching the Android Market and Google Play in Italy and supported Google Play in EMEA Markets.
She previously held roles at L’Oréal, BMW and Ferrari. A key member of the global leadership team, Diquattro reports to DAZN CEO James Rushton.
Diquattro is the latest in a line of senior hires to joined DAZN. Thomas de Buhr joined DAZN as EVP Revenue for Germany, Austria and Switzerland (DACH) from Twitter where he was MD of Germany. Former ESPN President John Skipper has joined Perform Group as Executive Chairman ahead of DAZN’s launch in the U.S. this summer.