DAZN Your Sport, Your Way

Key People

Simon Denyer

Chief Executive Officer, Perform Group

Simon was appointed to the Board when Perform Group formed in 2007. The founder of Inform Group (a digital sports rights agency) in 2004, Simon was its Managing Director when it merged with Premium TV (a provider of web and mobile solutions to the sports sector) to become Perform in 2007. Prior to Inform Group, Simon was head of digital rights at IMG, sales director at Sportal and started his career in sports media at Haymarket Publishing. He has worked with major sports rights holders in the exploitation of their rights over digital media for the past 12 years.

James Rushton

Chief Executive Officer, DAZN

James joined Premium TV in 2003, prior to its merger with Inform Group in 2007 to become Perform. James is the CEO of DAZN and has been involved in the creation of DAZN from the very beginning. Previously, he has held multiple senior roles within Perform including Managing Director of APAC, Managing Director of Australia & New Zealand and Managing Director of ePlayer. Before joining Perform, James held the position of Commercial Director at Birmingham City Football Club. He holds an MBA in Business Administration and Management from the University of Birmingham.

John Gleasure

Chief Commercial Officer, DAZN

John is one of the founders of Perform and is currently the CCO of DAZN and a member of the Board for Perform Group. Over the past 11 years, John has overseen all Commercial Partnerships and Rights Relationships and its International expansion across the globe. John has over 23 years’ experience within the Sports, Entertainment and Music business having previously spent time at Sky Sports, EMI Records, Hutchison Whampoa and Sony Pictures.

Warren Palk

Chief Operating Officer, DAZN

Warren is the COO of DAZN and has been a part of the company from the very beginning. Having been at Perform Group for eight and a half years, Warren was previously the MD of Northern Europe & MENA. Warren has a wealth of experience in the sport industry having been involved in the commercial and digital operations at Newcastle United and Fulham Football Club before joining Perform Group in 2008.

Ben Lavender

Chief Product Officer, DAZN

Ben joined DAZN in 2015 as Chief Product Officer. Prior to DAZN he was at Amazon as product leader for the Amazon Video Store. Ben has also worked at LOVEFiLM where he was the Digital Product Director launching their streaming video service on web, mobile and TV devices; which was acquired by Amazon. Before this he was at the BBC where he created BBC iPlayer. Ben has been named as one of the top ten technology and Internet innovators in the world by The Observer.

Ashley Wirasinha

Chief Marketing Officer, DAZN

Prior to joining DAZN as CMO Ashley was VP Marketing (Europe) at Netflix where he was responsible for launching Netflix in the key European markets. Before Netflix, Ashley was Marketing Director of Warner Bros. Pictures creating campaigns for, amongst many others, the Harry Potter franchise and the Dark Knight films.

Jamie Rice

Executive Director of Programming, DAZN

Jamie has been a part of DAZN since its inception and is the Executive Director of Programming of DAZN. Jamie has been with Perform Group for over nine years leading the Group's Production output from its head office in Feltham. Before joining Perform Jamie was the Head of Production at Two Way TV and In The Box Media.

Alex Rice

Managing Director for Rights & Strategic Development

Alex has over 15 years’ experience in the sports industry spending the last 10 years at Perform Group across roles in the senior management team. Alex is currently Managing Director for Rights and Strategic Development for DAZN, managing the rights acquisition across existing territories (Japan, Germany, Austria, Switzerland and Canada), plus the development of new markets for DAZN. Prior to this new role, Alex was the EVP of Business Development (2013-16) at Perform managing key rights holder relationships for the Group. In this role, Alex led a number of key long-term acquisitions for the Group including the 10-year agreement between Perform and the WTA. which led to the formation of WTA Media. Alex also managed Perform’s ground breaking 17-year Partnership with FIBA to establish FIBA Media.