DAZN Your Sport, Your Way

DISCOVERING DAZN: WILL BRIGGS

MAY 12, 2017

Welcome to our first instalment of Discovering DAZN! We’re really keen to introduce you some of the great people behind our company. From their favourite sports to what they enjoy the most about working at DAZN, we want you to get to know them a bit better! First up, we have Will Briggs, Head of Product Cross Platform.

Hi Will! Could you give us some background on your role at DAZN…

Hello there! I am Head of Product Cross Platform on DAZN. Day-to-day I manage the product delivery of our new markets and also specialise in the content metadata and editorial processes that fuel the user interface.

Whereabouts in the world are you based?

I split time between the Leeds office (I live in Leeds) and London. Having worked at Perform since 2012 I have seen the Leeds office grow from a few newbies in a temporary Regus office behind Leeds Station, to what is now becoming five floors and hundreds of staff.

Can you tell us a little more about life in the Leeds office?

The Leeds office is a great mix of departments and teams, so you can walk around a small area and speak to people working on a wide range of products and services. It’s a really friendly atmosphere and being so centrally located in Leeds is really convenient.

While we all love working for DAZN, what is it you like most about your job?

I love the product. On a day-to-day basis my work sees me talking to such a wide range of people and teams, and that makes every day different and challenging.

What do you find most challenging about your job?

Working remotely is always a challenge, especially in the early days of the product when communication was so important. Now that we have more mature processes and communications in place, that has become much easier.

What attracted you to work for DAZN, and how has the company changed since?

I used to work on Livesport for Perform so it was a natural transition for me. I started working on DAZN in the first wave of staff, and it often amazes me to see how far we have come within just two years.

Outside of work, what do you tend to get up to?

Conveniently, I love watching and playing all types of sport! My main sporting interest is the NFL, but also love football. Aside from that, my life revolves around our dog, Kato, who my wife and I like to take on long walks around the Yorkshire countryside. Computer games, reading, films and cooking are all favourite hobbies too.

Now for some fun! Would you rather have legs for arms or arms for legs?

Legs for arms. Playing football would be a breeze! Actually no, wait… I forgot about computer games. Arms for legs!

Would you rather be a duck-sized horse or a horse-sized duck?

I can’t put my finger on why, but I’d rather be a horse than a duck, so I guess a duck sized horse.

Who is your favourite sporting team?

The Washington Redskins are my main love. I’m also a big Leeds United fan, and my wife’s Spanish family all make me support Real Madrid too. I grew up idolising Chris Waddle. Maybe not the mullet, but I loved watching him play football when I was young.

What is your favourite sporting moment?

I’ll never forget being at Elland Road when Leeds United were crowned champions of the old Division 1 title. I was 12 years old and football was my life. An incredible experience that will live with me forever (and likely to never be repeated!!).

If you could pick one sporting icon from any period of time to interview, who would it be and why?

I am going to steer clear of the obvious cliche of Muhammed Ali, and go with Vince Lombardi. Lombardi (who the Super Bowl trophy is named after) was not only an amazingly successful American Football coach, but also a fascinating guy. He was a quote machine (seriously, Google it) and everything he says can applied in all walks of life.

“Perfection is not attainable, but if we chase perfection we can catch excellence.”

Let’s get your take on an aged old debate…Ronaldo or Messi?

So easy! Messi all the way (I’d prefer watching Iniesta over both of them though). This comes from a Madridista too! As someone who enjoys playing football, I find watching Ronaldo very frustrating. Messi is not only one of the best technical talents the footballing world has ever seen, he is also a team player. In reality, both are fantastic players and I always think we are lucky to be watching them play at such a high level for so long.

Now then, back to the serious stuff! What’s the best advice you would give someone wanting to work for DAZN?

Flexibility and dealing with fast-paced change is a really important skill. Nothing stays the same in this business and you need to be prepared to react calmly and confidently.

Please could you think of a question for the next DAZN colleague? (Make it absolutely anything!) Your question is…


Where was the last place you went on holiday and who with?